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Share of search26 Oct 20265 min read

Blinkit vs Zepto vs Swiggy Instamart: share of search in India, 2021 to 2026

Quick commerce went from an experiment to a daily habit inside five years, and branded search shows which name India came to think of first. From the Colleviate Share of Search Index, with the data free to download.

Written by the Colleviate Strategy desk

Short answer

Blinkit has the largest share of quick-commerce brand search in India: 56.4% over the three months to September 2026, against Zepto at 28.0%. It has led every month since February 2025. Over the past year Blinkit gained most, +5.6 points, while Zepto lost most, -3.6.

Download this category (CSV) Monthly, November 2021 to September 2026. Free to use with attribution. All nine categories

Who leads quick commerce search now

Shares are the average of the last three months, set against the same three months a year earlier and the first three months of the series.

BrandStart of seriesA year agoLast three monthsChange in a year
Blinkit13.1%50.8%56.4%+5.6 pts
Zepto21.1%31.6%28.0%-3.6 pts
Swiggy Instamart21.4%12.3%10.7%-1.6 pts
BigBasket44.5%5.2%4.9%-0.3 pts
BlinkitZeptoSwiggy InstamartBigBasket
Quick commerce: monthly share of search, Nov 2021 to Sep 20260%25%50%75%100%20222023202420252026Blinkit 56%Zepto 28%Swiggy Instamart 11%BigBasket 5%
Share of branded search within the set, by month, India, November 2021 to September 2026. Source: Google Trends; Colleviate analysis.

What changed

BigBasket held 44.5% of the set's branded search when the series begins and 4.9% now. Blinkit rose from 13.1% to 56.4% (the brand took the Blinkit name in December 2021, so its line starts from zero) and has led every month since February 2025, after Zepto held the lead from October 2024 to January 2025. Zepto sits at 28.0% and Swiggy Instamart at 10.7%. Read BigBasket with care: it is a scheduled grocery service as well as a quick-commerce one, so part of its fall is likely the category changing shape rather than a brand losing.

Who has led, and for how long

The lead has changed hands 5 times in 59 months. Counting every month since November 2021: Blinkit for 44 months, BigBasket for 11 months and Zepto for 4 months.

LeaderFromToMonthsPublic event that month
BigBasketNov 2021May 20227 
BlinkitJun 2022Jun 20221 
BigBasketJul 2022Oct 20224 
BlinkitNov 2022Sep 202423 
ZeptoOct 2024Jan 20254 
BlinkitFeb 2025Sep 202620 

The months that moved it

The largest month-on-month changes in any brand's share. A spike needs a cause before it is read as demand: where a public, dated event explains one, it is named; the rest are reported as they are.

Each brand's single highest week of search interest: Blinkit in August 2026, Zepto in August 2026, Swiggy Instamart in February 2026 and BigBasket in August 2026.

Search share and market share

Eternal, Blinkit's parent, and Swiggy, which owns Instamart, report quick-commerce gross order value in their quarterly results. Read a widening search lead against those figures, and against Zepto's own disclosures where it makes them, rather than against press estimates of market share, which vary with the metric (orders, gross merchandise value or gross order value) and with the analyst.

This is attention, not sales: see share of search and market share, and what is a good share of search for how to read a number like this one.

How this category is measured

The search terms are “Blinkit”, “Zepto”, “Instamart” and “BigBasket”. They were pulled together, so they share one scale. Data retrieved 14 October 2026; the full method is on the index page.

The monthly data

Share of search by month, November 2021 to September 2026 (%)
MonthBlinkitZeptoSwiggy InstamartBigBasket
Sep 202656.428.110.74.8
Aug 202655.727.911.15.3
Jul 202657.228.010.24.7
Jun 202652.131.410.75.8
May 202656.029.19.95.0
Apr 202652.630.511.55.4
Mar 202651.930.112.25.8
Feb 202651.530.113.35.1
Jan 202652.928.013.06.1
Dec 202552.528.413.25.9
Nov 202550.429.913.76.1
Oct 202551.530.113.15.4
Sep 202550.730.913.35.1
Aug 202550.232.612.15.1
Jul 202551.631.311.55.5
Jun 202549.832.711.85.7
May 202547.635.711.35.5
Apr 202546.136.811.85.3
Mar 202542.641.211.25.0
Feb 202542.141.811.64.5
Jan 202540.145.010.44.6
Dec 202439.945.39.75.1
Nov 202439.844.48.96.9
Oct 202441.742.19.66.6
Sep 202447.933.310.68.2
Aug 202448.232.410.49.0
Jul 202446.533.09.710.8
Jun 202450.527.69.712.2
May 202453.225.39.112.3
Apr 202451.426.48.813.5
Mar 202451.426.38.913.4
Feb 202460.920.77.810.6
Jan 202448.827.19.314.7
Dec 202346.028.710.714.7
Nov 202346.227.411.315.1
Oct 202347.224.412.216.3
Sep 202343.427.312.117.2
Aug 202344.026.012.018.0
Jul 202344.621.512.421.5
Jun 202342.422.813.021.7
May 202338.823.514.123.5
Apr 202342.523.013.321.2
Mar 202340.422.513.523.6
Feb 202340.920.412.925.8
Jan 202339.517.513.229.8
Dec 202235.719.015.529.8
Nov 202233.320.512.833.3
Oct 202230.322.213.134.3
Sep 202228.328.312.031.5
Aug 202232.619.814.033.7
Jul 202232.719.113.634.5
Jun 202233.719.113.533.7
May 202224.126.717.231.9
Apr 202223.523.518.834.1
Mar 202224.024.016.036.0
Feb 202222.428.417.931.3
Jan 202223.827.417.931.0
Dec 202115.420.523.141.0
Nov 20210.015.423.161.5

Cite this data

Free to use, quote and republish under a Creative Commons Attribution 4.0 licence, with a link to this page.

Colleviate Share of Search Index, India: Quick commerce, October 2026, colleviate.com/blog/share-of-search-quick-commerce-india.html

Questions we get asked

Who has the highest share of search in quick commerce in India?

Blinkit, with 56.4% of quick-commerce brand search over the three months to September 2026, ahead of Zepto at 28.0%. It has led every month since February 2025.

How often has the lead changed?

The lead has changed hands 5 times in 59 months. Counting every month since November 2021: Blinkit for 44 months, BigBasket for 11 months and Zepto for 4 months.

Is share of search the same as market share in quick commerce?

No. It measures attention: the share of branded searches, which tends to move before market share but is not sales. Eternal, Blinkit's parent, and Swiggy, which owns Instamart, report quick-commerce gross order value in their quarterly results.

Can I use this data?

Yes. It is published under a Creative Commons Attribution 4.0 licence. Download the CSV from this page and cite it as: Colleviate Share of Search Index, India: Quick commerce, October 2026, colleviate.com/blog/share-of-search-quick-commerce-india.html.

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