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Share of search26 Oct 20265 min read

Ather vs Ola Electric vs TVS iQube: share of search in India, 2021 to 2026

The largest shift anywhere in the index: the early leader in electric scooter search lost most of its share to a rival. From the Colleviate Share of Search Index, with the data free to download.

Written by the Colleviate Strategy desk

Short answer

Ather has the largest share of electric two-wheeler brand search in India: 62.2% over the three months to September 2026, against Ola Electric at 14.7%. It has led every month since September 2025. Over the past year Ather gained most, +24.1 points, while Ola Electric lost most, -24.4.

Download this category (CSV) Monthly, November 2021 to September 2026. Free to use with attribution. All nine categories

Who leads electric two-wheelers search now

Shares are the average of the last three months, set against the same three months a year earlier and the first three months of the series.

BrandStart of seriesA year agoLast three monthsChange in a year
Ola Electric48.7%39.1%14.7%-24.4 pts
Ather35.2%38.1%62.2%+24.1 pts
TVS iQube7.6%13.7%13.5%-0.2 pts
Bajaj Chetak8.5%9.1%9.5%+0.4 pts
Ola ElectricAtherTVS iQubeBajaj Chetak
Electric two-wheelers: monthly share of search, Nov 2021 to Sep 20260%25%50%75%100%20222023202420252026Ather 62%Ola Electric 15%TVS iQube 14%Bajaj Chetak 10%
Share of branded search within the set, by month, India, November 2021 to September 2026. Source: Google Trends; Colleviate analysis.

What changed

Ola Electric held 48.7% of the set's branded search at the start and 14.7% now. Ather rose from 35.2% to 62.2% and has led every month since September 2025. Ola Electric's peak search interest came in August 2024, the month of its stock market listing, a reminder that attention and buying intent are not the same thing. TVS iQube (13.5%) and Bajaj Chetak (9.5%) have held steadier.

Who has led, and for how long

The lead has changed hands 13 times in 59 months. Counting every month since November 2021: Ather for 37 months and Ola Electric for 22 months.

The eight most recent spells in the lead:

LeaderFromToMonthsPublic event that month
Ola ElectricDec 2023Dec 20231 
AtherJan 2024Jan 20241 
Ola ElectricFeb 2024Feb 20241 
AtherMar 2024Jun 20244 
Ola ElectricJul 2024Mar 20259 
AtherApr 2025Jun 20253 
Ola ElectricJul 2025Aug 20252 
AtherSep 2025Sep 202613 

The months that moved it

The largest month-on-month changes in any brand's share. A spike needs a cause before it is read as demand: where a public, dated event explains one, it is named; the rest are reported as they are.

Each brand's single highest week of search interest: Ola Electric in August 2024 (the month of its stock market listing), Ather in August 2026, TVS iQube in May 2022 and Bajaj Chetak in December 2024.

Search share and market share

The government's VAHAN dashboard records new vehicle registrations by maker, month by month, which is the closest public read of sales. When search share runs well ahead of registration share, it can mean interest that the product, the price or the dealer network is not yet converting.

This is attention, not sales: see share of search and market share, and what is a good share of search for how to read a number like this one.

How this category is measured

The search terms are “Ola Electric”, “Ather”, “TVS iQube” and “Bajaj Chetak”. They were pulled together, so they share one scale. Data retrieved 14 October 2026; the full method is on the index page.

The monthly data

Share of search by month, November 2021 to September 2026 (%)
MonthOla ElectricAtherTVS iQubeBajaj Chetak
Sep 202615.162.713.19.1
Aug 202613.466.112.38.1
Jul 202615.757.815.211.3
Jun 202621.151.115.911.9
May 202621.950.016.811.3
Apr 202629.746.413.510.4
Mar 202621.750.815.911.6
Feb 202631.244.614.010.2
Jan 202629.244.114.312.4
Dec 202539.039.613.47.9
Nov 202533.245.013.97.9
Oct 202533.541.915.39.4
Sep 202533.841.215.39.7
Aug 202543.436.912.07.7
Jul 202540.036.113.910.0
Jun 202534.739.214.112.1
May 202531.947.010.810.2
Apr 202528.152.89.69.6
Mar 202544.733.210.112.1
Feb 202544.434.69.811.1
Jan 202546.233.18.911.8
Dec 202447.530.09.213.4
Nov 202453.829.39.17.7
Oct 202459.222.210.08.7
Sep 202457.725.78.87.8
Aug 202475.716.14.53.8
Jul 202448.032.411.08.7
Jun 202434.440.314.910.4
May 202437.738.616.77.0
Apr 202432.449.311.56.8
Mar 202434.839.117.48.7
Feb 202439.337.014.88.9
Jan 202431.639.118.011.3
Dec 202336.935.716.610.8
Nov 202333.936.319.410.5
Oct 202337.132.918.611.4
Sep 202339.335.218.07.4
Aug 202347.129.016.17.7
Jul 202336.637.319.07.2
Jun 202335.436.220.08.5
May 202333.138.720.47.7
Apr 202332.338.521.18.1
Mar 202333.635.622.68.2
Feb 202332.839.421.26.6
Jan 202330.746.417.75.2
Dec 202236.938.518.06.6
Nov 202235.339.518.56.7
Oct 202233.343.517.25.9
Sep 202232.140.220.57.1
Aug 202237.337.318.66.8
Jul 202230.243.418.67.8
Jun 202232.039.818.49.7
May 202230.342.820.06.9
Apr 202233.347.09.89.8
Mar 202246.736.47.39.7
Feb 202239.636.010.813.5
Jan 202244.837.97.89.5
Dec 202150.533.77.48.4
Nov 202150.833.97.67.6

Cite this data

Free to use, quote and republish under a Creative Commons Attribution 4.0 licence, with a link to this page.

Colleviate Share of Search Index, India: Electric two-wheelers, October 2026, colleviate.com/blog/share-of-search-electric-two-wheelers-india.html

Questions we get asked

Who has the highest share of search in electric two-wheelers in India?

Ather, with 62.2% of electric two-wheeler brand search over the three months to September 2026, ahead of Ola Electric at 14.7%. It has led every month since September 2025.

How often has the lead changed?

The lead has changed hands 13 times in 59 months. Counting every month since November 2021: Ather for 37 months and Ola Electric for 22 months.

Is share of search the same as market share in electric two-wheelers?

No. It measures attention: the share of branded searches, which tends to move before market share but is not sales. The government's VAHAN dashboard records new vehicle registrations by maker, month by month, which is the closest public read of sales.

Can I use this data?

Yes. It is published under a Creative Commons Attribution 4.0 licence. Download the CSV from this page and cite it as: Colleviate Share of Search Index, India: Electric two-wheelers, October 2026, colleviate.com/blog/share-of-search-electric-two-wheelers-india.html.

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