Asian Paints vs Birla Opus vs Nerolac: share of search in India, 2021 to 2026
A category long dominated by one name, now with a new entrant in double digits. From the Colleviate Share of Search Index, with the data free to download.
Asian Paints has the largest share of decorative paint brand search in India: 72.1% over the three months to September 2026, against Birla Opus at 11.0%. It has led every month since the series began in November 2021. Over the past year Birla Opus gained most, +2.7 points, while Asian Paints lost most, -3.5.
Download this category (CSV) Monthly, November 2021 to September 2026. Free to use with attribution. All nine categories
Who leads paints search now
Shares are the average of the last three months, set against the same three months a year earlier and the first three months of the series. Indigo Paints is shown in the tables only, to keep the chart to four lines.
| Brand | Start of series | A year ago | Last three months | Change in a year |
|---|---|---|---|---|
| Asian Paints | 77.6% | 75.6% | 72.1% | -3.5 pts |
| Berger Paints | 12.1% | 7.3% | 7.3% | +0.0 pts |
| Nerolac | 6.4% | 7.1% | 7.6% | +0.5 pts |
| Birla Opus | 0.0% | 8.3% | 11.0% | +2.7 pts |
| Indigo Paints | 3.8% | 1.7% | 2.0% | +0.3 pts |
What changed
Asian Paints still holds 72.1%, down from 77.6%. Birla Opus first registered search interest in September 2023 and now holds 11.0%, ahead of Nerolac (7.6%) and Berger Paints (7.3%). Indigo Paints holds 2.0% and is shown in the table only, to keep the chart to four lines.
Who has led, and for how long
Asian Paints has led every month since the series began in November 2021, a lead that has never changed hands.
The months that moved it
The largest month-on-month changes in any brand's share. A spike needs a cause before it is read as demand: where a public, dated event explains one, it is named; the rest are reported as they are.
- October 2023: Asian Paints +5.6 points, to 77.8%.
- October 2023: Berger Paints -5.1 points, to 10.6%.
- November 2024: Asian Paints +4.1 points, to 79.9%.
Each brand's single highest week of search interest: Asian Paints in November 2024, Berger Paints in September 2023, Nerolac in October 2023, Birla Opus in September 2026 and Indigo Paints in October 2024.
Search share and market share
Asian Paints, Berger Paints, Kansai Nerolac and Indigo Paints are listed and report their revenue; Birla Opus sits inside Grasim Industries' results. Paint is bought rarely and often chosen with a contractor, so search share here reads the homeowner's consideration, not the whole decision.
This is attention, not sales: see share of search and market share, and what is a good share of search for how to read a number like this one.
How this category is measured
The search terms are “Asian Paints”, “Berger Paints”, “Nerolac”, “Birla Opus” and “Indigo Paints”. They were pulled together, so they share one scale. Data retrieved 14 October 2026; the full method is on the index page.
The monthly data
Share of search by month, November 2021 to September 2026 (%)
| Month | Asian Paints | Berger Paints | Nerolac | Birla Opus | Indigo Paints |
|---|---|---|---|---|---|
| Sep 2026 | 72.3 | 6.8 | 7.7 | 11.5 | 1.7 |
| Aug 2026 | 70.9 | 8.0 | 8.0 | 11.0 | 2.1 |
| Jul 2026 | 73.2 | 7.1 | 7.1 | 10.4 | 2.2 |
| Jun 2026 | 74.2 | 7.1 | 7.1 | 9.8 | 1.8 |
| May 2026 | 74.1 | 6.9 | 7.2 | 10.0 | 1.7 |
| Apr 2026 | 76.2 | 6.0 | 6.5 | 9.7 | 1.6 |
| Mar 2026 | 76.9 | 6.2 | 6.2 | 8.6 | 2.1 |
| Feb 2026 | 75.8 | 7.1 | 6.7 | 8.8 | 1.7 |
| Jan 2026 | 76.2 | 7.1 | 6.7 | 8.3 | 1.7 |
| Dec 2025 | 76.6 | 6.6 | 6.1 | 8.6 | 2.0 |
| Nov 2025 | 75.7 | 6.8 | 6.5 | 8.3 | 2.7 |
| Oct 2025 | 75.5 | 6.6 | 7.7 | 8.8 | 1.5 |
| Sep 2025 | 75.6 | 6.3 | 7.7 | 8.9 | 1.5 |
| Aug 2025 | 74.7 | 7.9 | 7.2 | 8.3 | 1.8 |
| Jul 2025 | 76.4 | 7.7 | 6.4 | 7.7 | 1.8 |
| Jun 2025 | 74.3 | 9.1 | 6.5 | 7.5 | 2.6 |
| May 2025 | 76.6 | 7.7 | 6.1 | 7.3 | 2.3 |
| Apr 2025 | 76.4 | 8.5 | 6.2 | 7.4 | 1.6 |
| Mar 2025 | 76.8 | 7.7 | 6.2 | 7.1 | 2.1 |
| Feb 2025 | 78.2 | 7.7 | 6.3 | 6.0 | 1.8 |
| Jan 2025 | 78.6 | 7.6 | 5.9 | 5.5 | 2.4 |
| Dec 2024 | 78.4 | 7.9 | 5.8 | 5.5 | 2.4 |
| Nov 2024 | 79.9 | 7.0 | 5.5 | 4.9 | 2.6 |
| Oct 2024 | 75.8 | 7.9 | 8.5 | 4.1 | 3.8 |
| Sep 2024 | 75.6 | 9.6 | 8.0 | 3.6 | 3.1 |
| Aug 2024 | 75.7 | 10.4 | 7.7 | 3.9 | 2.3 |
| Jul 2024 | 75.2 | 9.4 | 8.7 | 4.3 | 2.4 |
| Jun 2024 | 74.7 | 10.8 | 8.1 | 4.4 | 2.0 |
| May 2024 | 77.8 | 10.9 | 7.3 | 1.5 | 2.5 |
| Apr 2024 | 79.0 | 9.2 | 7.3 | 1.5 | 3.1 |
| Mar 2024 | 80.1 | 8.1 | 7.5 | 1.4 | 2.9 |
| Feb 2024 | 79.3 | 9.9 | 6.6 | 1.6 | 2.6 |
| Jan 2024 | 81.1 | 8.5 | 7.0 | 0.0 | 3.3 |
| Dec 2023 | 77.8 | 10.9 | 8.0 | 0.0 | 3.2 |
| Nov 2023 | 77.5 | 10.9 | 7.9 | 0.0 | 3.7 |
| Oct 2023 | 77.8 | 10.6 | 8.7 | 0.0 | 3.0 |
| Sep 2023 | 72.2 | 15.7 | 8.6 | 0.3 | 3.2 |
| Aug 2023 | 75.5 | 13.3 | 6.8 | 0.0 | 4.3 |
| Jul 2023 | 76.4 | 10.2 | 9.3 | 0.0 | 4.2 |
| Jun 2023 | 79.2 | 9.4 | 8.2 | 0.0 | 3.1 |
| May 2023 | 76.6 | 9.7 | 9.4 | 0.0 | 4.3 |
| Apr 2023 | 79.0 | 9.6 | 8.0 | 0.0 | 3.5 |
| Mar 2023 | 79.1 | 10.3 | 7.1 | 0.0 | 3.6 |
| Feb 2023 | 78.7 | 10.1 | 6.5 | 0.0 | 4.7 |
| Jan 2023 | 80.3 | 10.7 | 6.1 | 0.0 | 2.9 |
| Dec 2022 | 77.3 | 11.6 | 7.6 | 0.0 | 3.6 |
| Nov 2022 | 76.5 | 11.9 | 7.1 | 0.0 | 4.5 |
| Oct 2022 | 77.6 | 11.1 | 8.7 | 0.0 | 2.6 |
| Sep 2022 | 76.5 | 11.3 | 9.3 | 0.0 | 3.0 |
| Aug 2022 | 77.9 | 11.2 | 7.8 | 0.0 | 3.1 |
| Jul 2022 | 76.6 | 12.7 | 7.7 | 0.0 | 3.0 |
| Jun 2022 | 80.0 | 11.3 | 6.5 | 0.0 | 2.2 |
| May 2022 | 78.8 | 11.5 | 6.7 | 0.0 | 2.9 |
| Apr 2022 | 79.7 | 10.0 | 7.6 | 0.0 | 2.8 |
| Mar 2022 | 79.0 | 11.2 | 6.8 | 0.0 | 3.0 |
| Feb 2022 | 77.8 | 11.7 | 6.7 | 0.0 | 3.8 |
| Jan 2022 | 80.4 | 10.3 | 6.1 | 0.0 | 3.1 |
| Dec 2021 | 77.3 | 11.7 | 6.1 | 0.0 | 4.9 |
| Nov 2021 | 75.2 | 14.3 | 7.1 | 0.0 | 3.4 |
Cite this data
Free to use, quote and republish under a Creative Commons Attribution 4.0 licence, with a link to this page.
Colleviate Share of Search Index, India: Decorative paints, October 2026, colleviate.com/blog/share-of-search-paints-india.html
Questions we get asked
Who has the highest share of search in paints in India?
Asian Paints, with 72.1% of decorative paint brand search over the three months to September 2026, ahead of Birla Opus at 11.0%. It has led every month since the series began in November 2021.
How often has the lead changed?
Never. Asian Paints has led every month since the series began in November 2021.
Is share of search the same as market share in paints?
No. It measures attention: the share of branded searches, which tends to move before market share but is not sales. Asian Paints, Berger Paints, Kansai Nerolac and Indigo Paints are listed and report their revenue; Birla Opus sits inside Grasim Industries' results.
Can I use this data?
Yes. It is published under a Creative Commons Attribution 4.0 licence. Download the CSV from this page and cite it as: Colleviate Share of Search Index, India: Decorative paints, October 2026, colleviate.com/blog/share-of-search-paints-india.html.
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