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Share of search26 Oct 20264 min read

Swiggy vs Zomato: share of search in India, 2021 to 2026

Two brands, one category, and five years in which neither has pulled clear in search. From the Colleviate Share of Search Index, with the data free to download.

Written by the Colleviate Strategy desk

Short answer

Swiggy has the largest share of food-delivery company brand search in India: 50.9% over the three months to September 2026, against Zomato at 49.1%. It has led every month since July 2026. Over the past year Swiggy gained 1.6 points on Zomato.

Download this category (CSV) Monthly, November 2021 to September 2026. Free to use with attribution. All nine categories

Who leads food delivery search now

Shares are the average of the last three months, set against the same three months a year earlier and the first three months of the series.

BrandStart of seriesA year agoLast three monthsChange in a year
Swiggy38.5%49.3%50.9%+1.6 pts
Zomato61.5%50.7%49.1%-1.6 pts
SwiggyZomato
Food delivery (company brands): monthly share of search, Nov 2021 to Sep 20260%25%50%75%100%20222023202420252026Swiggy 51%Zomato 49%
Share of branded search within the set, by month, India, November 2021 to September 2026. Source: Google Trends; Colleviate analysis.

What changed

Zomato held 61.5% at the start. The two are now level, 50.9 to 49.1 in Swiggy's favour, and the lead has changed hands repeatedly since November 2024. Searches for Swiggy include people looking for Instamart, so this is interest in the company brands rather than in food delivery alone.

Who has led, and for how long

The lead has changed hands 9 times in 59 months. Counting every month since November 2021: Zomato for 45 months and Swiggy for 14 months.

LeaderFromToMonthsPublic event that month
ZomatoNov 2021Oct 202436 
SwiggyNov 2024Nov 20241The month of its stock market listing
ZomatoDec 2024Apr 20255 
SwiggyMay 2025Jun 20252 
ZomatoJul 2025Aug 20252 
SwiggySep 2025Dec 20254 
ZomatoJan 2026Jan 20261 
SwiggyFeb 2026May 20264 
ZomatoJun 2026Jun 20261 
SwiggyJul 2026Sep 20263 

The months that moved it

The largest month-on-month changes in any brand's share. A spike needs a cause before it is read as demand: where a public, dated event explains one, it is named; the rest are reported as they are.

Each brand's single highest week of search interest: Swiggy in November 2024 (the month of its stock market listing) and Zomato in January 2022.

Search share and market share

Eternal, Zomato's parent, and Swiggy both report food-delivery gross order value every quarter, which makes this the one category in the index where search share can be checked against audited figures for every brand in the set. Remember that searches for Swiggy include people looking for Instamart, so the search side is wider than food delivery alone.

This is attention, not sales: see share of search and market share, and what is a good share of search for how to read a number like this one.

How this category is measured

The search terms are “Swiggy” and “Zomato”. They were pulled together, so they share one scale. Data retrieved 14 October 2026; the full method is on the index page.

The monthly data

Share of search by month, November 2021 to September 2026 (%)
MonthSwiggyZomato
Sep 202651.548.5
Aug 202650.849.2
Jul 202650.449.6
Jun 202649.850.2
May 202650.849.2
Apr 202650.249.8
Mar 202650.649.4
Feb 202652.247.8
Jan 202647.352.7
Dec 202550.549.5
Nov 202550.949.1
Oct 202551.748.3
Sep 202550.649.4
Aug 202549.650.4
Jul 202547.852.2
Jun 202551.448.6
May 202551.548.5
Apr 202546.853.2
Mar 202543.956.1
Feb 202544.255.8
Jan 202540.559.5
Dec 202444.855.2
Nov 202455.144.9
Oct 202444.255.8
Sep 202442.357.7
Aug 202440.459.6
Jul 202440.959.1
Jun 202442.757.3
May 202441.658.4
Apr 202442.557.5
Mar 202440.559.5
Feb 202439.560.5
Jan 202440.559.5
Dec 202339.860.2
Nov 202337.762.3
Oct 202339.360.7
Sep 202340.659.4
Aug 202339.061.0
Jul 202341.258.8
Jun 202340.559.5
May 202341.059.0
Apr 202341.958.1
Mar 202342.857.2
Feb 202338.361.7
Jan 202338.861.2
Dec 202240.359.7
Nov 202237.262.8
Oct 202239.061.0
Sep 202238.361.7
Aug 202235.964.1
Jul 202233.166.9
Jun 202238.062.0
May 202236.663.4
Apr 202241.258.8
Mar 202237.462.6
Feb 202232.367.7
Jan 202234.565.5
Dec 202142.757.3
Nov 202138.461.6

Cite this data

Free to use, quote and republish under a Creative Commons Attribution 4.0 licence, with a link to this page.

Colleviate Share of Search Index, India: Food delivery (company brands), October 2026, colleviate.com/blog/share-of-search-food-delivery-india.html

Questions we get asked

Who has the highest share of search in food delivery in India?

Swiggy, with 50.9% of food-delivery company brand search over the three months to September 2026, ahead of Zomato at 49.1%. It has led every month since July 2026.

How often has the lead changed?

The lead has changed hands 9 times in 59 months. Counting every month since November 2021: Zomato for 45 months and Swiggy for 14 months.

Is share of search the same as market share in food delivery?

No. It measures attention: the share of branded searches, which tends to move before market share but is not sales. Eternal, Zomato's parent, and Swiggy both report food-delivery gross order value every quarter, which makes this the one category in the index where search share can be checked against audited figures for every brand in the set.

Can I use this data?

Yes. It is published under a Creative Commons Attribution 4.0 licence. Download the CSV from this page and cite it as: Colleviate Share of Search Index, India: Food delivery (company brands), October 2026, colleviate.com/blog/share-of-search-food-delivery-india.html.

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